simran raj bhyana
simran.gpt 0 of 9 stamps
A telescope under a Ladakh sky

everything i built for myself and every spec i wrote for someone else, with why and how my mind went

how my mind works

I think like a mess. I ship like a system.

  1. captureeverything goes in raw, a competitor’s tagline, a stance from a meeting i wasn’t supposed to be in, one line buried in a 40-page brief
  2. let a shape formnot a plan, an architecture, because you have to throw enough at the wall before the wall starts talking back
  3. kill the sharp onessome ideas are good and still don’t belong, and with pain in heart, they go
  4. make a rhythmshort here, long there, breathe, hit, until someone else can follow it without seeing the mess
  5. ship the systemi think like a mess and i ship like a system, not despite the mess, because of it
five questions before i say yes to anything
  1. does it compound for three to five years
  2. does it move me upstream, to defining the problem and deciding the position
  3. does it give measurable proof, not vibes
  4. am i trying to become someone, or build something real
  5. would i respect a life of repeating it ten times
built, for me

13 things i made because i wanted them to exist

oct 2026 · you are in it

this room

what
the site you are on, designed, written and coded with ai from my own folders, posters and photos
why
a portfolio that looks like everyone else’s says nothing about the person, so i built my room instead
how my mind went
i start from the subject, and the subject here was me at night with a wall of posters
oct 2026 · live

register

what
a private phone app for one person, holding the day, mood, food, writing, a library of 212 essays on 28 books and a wall of photos
why
i wanted one quiet place for the hour of self-work i give myself every day, with no feed and nobody watching
how my mind went
i build for the one user i understand best before i build for anyone else
The Kohli Canon
oct 2026 · built

The Kohli Canon

what
thirty kohli innings as cards, keep ten, rank them and share the list
why
our channel till kohli retires needed something fans could argue over before the 2027 world cup
how my mind went
an argument is the best engagement loop there is, so the product is a ranking and not a stats page
Knight’s Path
aug 2026 · built

Knight’s Path

what
a chess teacher with fifteen lessons, eighteen training positions and its own engine, offline in one file
why
i wanted to learn chess properly without an account, ads or anyone selling me a subscription
how my mind went
if the tool i want doesn’t exist the way i want it, i make it, and the board is a grid, not a picture
Saahas 2.0
jun to oct 2026 · live, the map of ideologies

Saahas 2.0

what
a field guide to political ideology, with a map of the field on two axes, a world map from 1900 to 2026, a family tree of ideas and a fifty question test on six hidden axes
why
political talk in india has collapsed into two teams, and i wanted people to see where they actually sit
how my mind went
i would rather hand someone a mirror than an opinion
open it
may to jun 2026 · running, no users yet

Atib

what
sales calls in, positioning signals out, four agents and a battlecard engine
why
product marketers own positioning and almost never hear the calls that prove it wrong
how my mind went
i borrow structure from wherever it has already been solved, this time from doctors’ notes
open it
Gigly
may 2026 · a spec and a homepage

Gigly

what
the trust layer the gig economy never built, a time receipt both the freelancer and the buyer sign
why
it came out of the flowace assignment, when i saw that freelancers and the people paying them were both flying blind
how my mind went
one assignment usually hides a second, bigger product, and i go looking for it
2026 · in use, by me

PMM-OS

what
ten big agents in notion for positioning, gtm, launches, icp research, competitive intelligence and outreach
why
i was solving the same kinds of problems from scratch every time
how my mind went
i would rather codify the reasoning once than repeat it forever
things i did in ladakh
oct 2026 · for friends

things i did in ladakh

what
a 28 page photo book of twenty days without a phone
why
i wanted the trip to exist somewhere other than my head
how my mind went
i went looking for a landscape and found people
open it
apr to may 2026 · retired by this room

the first portfolio

what
gold on dark, eight case pages, a cv and simran.gpt, an ai you could interview instead of me
why
i needed proof of product marketing while i was between jobs
how my mind went
every case was rewritten as positioning, which is how i learned i had been doing it all along
may 2026 · built

a job-hunt comic

what
the job hunt drawn as a comic, in html with photo filters
why
the hunt was heavy, and drawing it made it lighter
how my mind went
planning is not progress, do the thing
2026 · dead

Toktu

what
an ai chatbot for websites, which i co-founded
jul 2026 · dropped after two days

Thirty-five

what
a 35-day workout and food plan in one file
why
i wanted a plan i would actually follow
how my mind went
it taught me my plans have to be lighter than my days, so it stays on the shelf as a warning
specs, pitches and take-homes

13 companies i read from the outside, some because they asked

Spry
mar 2026 · interview take-home

Spry

what
positioning for an ai clinical operating system, a 5x3x4 icp matrix, eleven competitors on youtube, three pillars and an ai pitch film
why
the role needed someone who could reposition a healthtech product, so i did the job before getting it
how my mind went
name it after the result, not the process
open it
Writesonic
oct 2025 · take-home

Writesonic

what
a category reposition from a geo tracker to a narrative operating system, with three icps, six entry points and a gtm borrowed from film distribution
why
a tool gets bought by analysts and an operating system gets bought by the cmo
how my mind went
you are positioned as a tool, and the market is hiring for an os
open it
feb 2026 · spec

Zluri

what
a category frame for saas management that refuses the split between discovery, spend and access
why
three tools for one problem is the same sprawl the tools were bought to tame
how my mind went
the tools meant to tame saas sprawl became saas sprawl
open it
Flowace
apr to may 2026 · product marketing lead take-home

Flowace

what
a 22-slide deck, six landing pages and four sheets, with a saint voice and a devil voice for the two buyers
why
workforce analytics was being sold as surveillance
how my mind went
we don’t track people, we track margins
open it
Refive
jun 2026 · interview

Refive

what
an audit, a build plan and a one-year vision for an ai digital receipts company in berlin, with an eight-role buying committee
why
enterprise deals were stalling in rooms nobody was mapping
how my mind went
deals clear at the speed of the most avoidant member
Amber
jun 2026 · creative direction

Amber

what
context, audit, positioning, insights, a manifesto and campaign ideas for amber student
why
student housing was being sold as listings when students were buying a first life away from home
how my mind went
start from the emotion, then earn it with the system
Proteus Partners
2026 · assessment

Proteus Partners

what
two brands with two business models, avni wellness and freightfox, under one strategic lens, plus an enterprise icp for mews
why
a growth agency wanted to see how i read different businesses
how my mind went
different businesses, one lens
Mews × Eastern Enterprise
2026 · assessment

Mews × Eastern Enterprise

what
the true surface area of the enterprise icp for a hotel platform, from single boutique hotels to multi-property groups
why
the obvious buyer was the smallest part of the iceberg
how my mind went
the buying trigger matters more than the logo
Sova Health
2026 · spec

Sova Health

what
a go-to-market blueprint built around a compounding loop
why
health brands buy users with discounts and lose them the month the discounts stop
how my mind went
growth that compounds beats growth that is bought
SuperProcure
2026 · spec

SuperProcure

what
a strategic intelligence brief for a freight procurement integrity platform, not just a tms
why
the audit trail was the moat and nobody was saying so
how my mind went
the product is the proof, not the sourcing
MUD Hostel
2026 · client, sole consultant

MUD Hostel

what
a brand system, a visual identity, a flagship story, a website, a blog strategy for ai search and a content engine for a hostel in himachal
why
a hostel lives or dies by whether the right traveller finds it and feels it before arriving
how my mind went
tell the whole truth of a place and the right people come
Shakti Circle
may 2026 · go-to-market plan

Shakti Circle

what
a go-to-market plan and social campaign requirements for a women’s circle
why
a circle grows on trust between the women in it, and reach without trust only fills the room once
how my mind went
the community is the product, the campaign only opens the door
PitchSense
jul to aug 2026 · in-house

PitchSense

what
positioning, a field manual, forty sets of conversation starters and a website
why
roleplay bots all sounded the same
how my mind went
roleplay is a feature and context is a layer
open it
ideas i killed

the shelf also keeps what i chose not to build

PLAINa natural deodorant sold as infrastructure, not perfume, with a gift pack for twoit scored 58.7 out of 100 when i stress-tested it, so it stayed a brand book
premium agarbattia better incense brandnone have broken because the buyer knows what this stuff is worth and they buy the cheap ones from their local vendor
a 99-variety dosa shopa shop my mother could runfood runs on margins and long hours, and those hours were going into learning product marketing
the Brilliant Cinema film cluba club for watching and writing about the films on my lista club needs a host every single week, and i was still finding my own week