Have your favourite food. And earn gold.
health oils talk in disclaimers about cholesterol and trans fat and hearts, and every brand ends up asking you to eat less and enjoy less. freedom wanted the olympics without the athlete-eats-clean cliché, in seven languages.
indian food joy sits on the plate, and asking people to give up the pakora is a losing sell, so the gold moved from the podium to the plate. two hero films, each cut in seven languages, carried the line across film, social, outdoor and packaging inside the broadcast window, without buying a single sports right.
restriction is a weak promise in a country that eats together, and permission travels further than guilt ever does.
every brief i have loved had a guilt hiding in it that i got to take away.
sources · portfolio case file. film frame © freedom refined oils.